The iPad, a gorgeous device for displaying content, has become something of a metaphor for the hermetic kingdom of Apple. A seamless device that can’t be opened, it has no apertures for input and is animated mostly by purchases from Apple.

newsweek:

gillianmae:

jennydeluxe:

As usual, @carr2n nails it.

Thing is, this isn’t just a metaphor for Apple. This is how most media companies view their ecosystem, as a closed space in which they create content and people pay to consume it. Of course, that’s not how the Web works, and while closed systems can work in the short term, or in niche applications, the long-term trend is toward openness and interaction as the place where the big audiences (and, hopefully, big profits) happen. 

jennydeluxe

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