I absolutely love this: Post Shredded Wheat has, in one of the savviest advertising campaigns I’ve ever seen, created a webseries called “The Palace of Light.” It is smart, witty, and funny, and, even more brilliantly, viscerally linked to the company that’s running it.
The subtle irony here (at least from an advertising perspective) is that, with a sarcastic message of intentional non-progress, Post Shredded Wheat has fully embraced internet culture to promote its product by advertising on and creating content for the web. Nobody thinks about Post Shredded Wheat right now, and they know that; but what if, suddenly, people are following and talking about a webseries that is produced by Post Shredded Wheat?
That’s the game-changer. Linking your company or organization’s name to quality content with increase awareness and benefit marketing regardless of what your product is. I guarantee it.
